Herschend is the parent company for a family of entertainment brands with a collective vision and mission of bringing families closer together by Creating Memories Worth Repeating®. The company’s roots date back to 1950 when the Herschend family founded their first attraction, a small cave tour in Branson, Mo., which later expanded into the famed Silver Dollar City®. Today, Herschend is recognized as the largest family-owned themed attractions organization in the US., with 11,000+ employees across 26 properties that collectively entertain more than 14 million guests annually.

The company’s more than 70 years of success is a credit to the deep-rooted culture of “Love in Action,” built on the Herschend family values of kindness and caring. Love can be found at every Herschend property, every day, from the way guests are treated to how the company cares for its employees. These values are reflected in the company's Leading With Love curriculum and Herschend GROW U., our free employee education assistance program. 

Operating companies within Herschend include Herschend Family Entertainment (Dollywood® Parks & Resorts, Silver Dollar City® Attractions, Adventure Aquarium®, Newport Aquarium®, Kentucky Kingdom®, and Wild Adventures®), Herschend Live (Harlem Globetrotters®), Herschend Entertainment Studios (Splash & Bubbles® and Chuggington®) and Herschend Adventure Holdings, LLC (Pink Adventure Tours®). 

Amusements

Media & Entertainment

Herschend Family Entertainment

Andrew Wexler

Christian Hempell

Heide Halstead

Rick Baker

Adam Wolff

Scott Goodale

Lara McKay

Charlie Singleton

Steve Earnest

Carleton Lum

Molly Deese

Megan Mueller

Mallory Hall

Erich Rose

The Creative Team at Herschend Family Entertainment is responsible for conceptualizing and executing compelling visual and experiential designs that align with the company’s mission of Creating Memories Worth Repeating®. This includes developing thematic elements, multimedia presentations, and graphic designs across the company’s various brands and properties. By blending imagination with strategic planning, the team ensures that every guest interaction is memorable and reflects Herschend's values of kindness and caring. Additionally, they create training materials and experiences to foster employee growth and ensure consistent quality across all attractions.

Creative Team

Corporate and Business Management

Leadership Team

Technology & IT

Creative Team

About

Team members

Other teams at Herschend Family Entertainment

Corporate and Business Management

Leadership Team

Technology & IT