Jon Leer

Jon Leer has extensive experience in marketing analytics and research, currently serving as the Director of Guest Analytics & Market Research at Hershey Entertainment & Resorts Company since April 2007. Jon has held various roles within the company, including Manager, Marketing Analytics & Research, and Marketing Analyst, where responsibilities included supporting data-driven marketing strategies and collaborating with teams to enhance marketing efforts. Previous experience includes roles in media promotions, rides operations supervision, and coordination. Jon earned a Master of Business Administration from Shippensburg University of Pennsylvania and a Bachelor of Science in Digital Communications from Lebanon Valley College. Additionally, experience includes an internship in corporate communications at Highmark Inc.