Samantha Heffer

Samantha Heffer currently serves as the Marketing Analytics and Research Manager at Hershey Entertainment & Resorts Company, focusing on analyzing KPIs across various brands to optimize marketing campaigns. In addition, Samantha is the Head Volleyball Coach at FUSION VOLLEYBALL CLUB, leading a juniors team in competitive play. Previous experience includes roles such as Web Production Assistant at Western New England University, where web updates and SEO techniques were utilized, and eCommerce Analytics Intern at Canon USA, focusing on digital marketing performance. Samantha began in the marketing field with an internship at babyganics, conducting competitive analysis. Samantha holds a Bachelor's Degree in Marketing Communications/Advertising and Business Analytics and Information Management from Western New England University.