Belen Prieto B.

Director, Operations Support Services at Hertz

Belen Prieto B. is an experienced operations leader with a strong background in process improvement, continuous improvement, and strategic management. Currently serving as Director of Operations Support Services and previously as France PMO & Continuous Improvement Manager at Hertz since October 2010, Belen has focused on optimizing revenue, quality, cost, and time efficiency aligned with business objectives. Prior roles include Lean Leader at GE Capital, Black Belt Leader at GE Commercial Finance, and various positions at GE Healthcare, contributing to significant advancements in process re-engineering and service data quality. Earlier experiences include coordination roles at IBM and the Chambre de Commerce Franco-Espagnole, alongside financial oversight as a Junior Controller at Grupo Duro Felguera. Belen holds a Licenciado en Ciencias Economicas y Empresariales from Universidad de Oviedo and a degree in Stratégie Marketing from ESSEC Business School.

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