Heuschen & Schrouff Oriental Food
Aldona Para currently serves as the Key Account Manager for Eastern Europe, overseeing markets in Poland, Czech Republic, Slovakia, Romania, Bulgaria, and the Baltics at Heuschen & Schrouff Oriental Food since May 2024. Prior to this role, Aldona Para held various positions at MAKRO Polska from March 2018 to April 2024, including Sales Expert for Asian Food and HORECA Sales Force Manager. Aldona Para's legal career began with pro bono work as an Attorney at Law at the District Authority Office in 2017, followed by a tenure as Head of the Legal Department at Kuehne+Nagel in Poland (2016-2017). Legal expertise includes positions at HFC Systems/INEA, INEA, and GeoProjekt, with significant projects such as the Greater Poland Broadband Network Setup. Aldona Para holds a Master's degree in Law from Uniwersytet im. Adama Mickiewicza w Poznaniu and completed Attorney at Law qualifications with the Poznań Association of Attorneys at Law.
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Heuschen & Schrouff Oriental Food
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In 1963, Frits Schrouff, the founder of Heuschen & Schrouff, saw how much the Indonesian immigrants longed the tasteful products from their home country far away. He travelled by plane to Indonesia and started to import rice and soy products on a little scale which he sold door-to-door with a small pick-up van. This adventure grew during several decades into the large company that Heuschen & Schrouff is nowadays. Heuschen & Schrouff Foods Group is the leading supplier of Asian supermarkets in Western Europe and has introduced authentic Asian food to mainstream Retail and Foodservice. Besides food from Asia, we also import top products from Arabic countries, Africa and the Caribbean. Our company is unique thanks to more than 100 authentic A-brands from i.a. Thailand, Singapore, Malaysia, the Philippines, India, China, Vietnam and Korea, who have given us the exclusive distribution rights for the EU. The same for authentic A-brands from i.a. Turkey, Morocco and the United Arab Emirates. At Heuschen & Schrouff we constantly update our range and we follow the latest trends in the food branch. In this way we respond to the needs of all different communities, as well as the needs of adventurous gastronomes and professional cooks. In addition to our up-to-date offer of products, we continuously upgrade our services to keep our high standards of operational excellence. Our range of more than 4600 different products is divided into authentic A-brands for the ethnic market, retail, foodservice and industry.