HEXR
Edmund Bradbury is an accomplished Senior Consultant at The Foundation Growth Consultancy, specializing in addressing significant organic growth challenges for clients. Alongside this role, Edmund operates Edmund Bradbury Coaching, focusing on performance coaching for cyclists ranging from amateurs to semi-professionals. In addition, Edmund serves as a Brand Ambassador for both Pearson Cycle Specialists Ltd and HEXR, engaging clients and promoting high-end sports clothing and innovative custom bike helmets. Previously, as a Professional Athlete with Memil Pro Cycling and JLT Condor, Edmund achieved notable results in international cycling competitions. Educationally, Edmund holds a Master of Science in Neuroscience from the University of Cambridge and a Master's degree in Management Studies from Cambridge Judge Business School.
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HEXR
HEXR is changing the way head protection is made. It is developing the first custom made helmet using 3D printing, making it safer and a perfect fit. By understanding the wearers head shape, a novel energy absorbing structure is optimised to significantly improve the performance and safety compared to current foam helmets. The algorithms used todevelop the helmet structure are based on numerous patents developed at the University of Oxford. Each helmet is designed to fit the rider to reduce the size of the helmet whilst ensuring that it fits perfectly around the head.