Alejandro Barreras Espino

Alejandro Barreras Espino is a seasoned professional with extensive experience in digital banking and product management. Currently serving as Sub-Director of Digital Channels at Hey Banco since January 2021, Alejandro leads design processes across various digital platforms, including mobile applications and digital onboarding. Alejandro's background also includes roles at Banregio, where responsibilities encompassed new product development, UX design, and strategic mentorship for small and medium enterprises. Additionally, Alejandro co-founded FloresYa!, a retail flower delivery service, and has held various consulting and managerial positions in strategic planning and project analysis. Academically, Alejandro holds a Master's degree in Strategic Foresight and Planning from Tecnológico de Monterrey and a Bachelor's degree in Economics and Finance from the Institute of Technology of Sonora.