Enedelia Guel de León

Enedelia Guel de León currently serves as SubDirector of UX & Service Design at Hey Banco, focusing on digital customer acquisition and collaborating across various departments to enhance user experience within the banking framework. Prior experience includes roles at Banregio as Gerente UX Designer, where product and service designs were developed to align with business strategies while improving customer experiences. Enedelia also held positions in digital media strategy and planning at Media Solutions and Havas Media México, contributing significantly to campaign monetization and analytics for notable clients. Enedelia's educational background includes a degree in Contaduría Pública from Universidad Autónoma de Nuevo León.