Lucio Abraham Arnoldo Garza Leyva

Lucio Abraham Arnoldo Garza Leyva is a professional with a background in campaign intelligence and promotions strategy. Currently serving as the Campaign Intelligence Coordinator at Hey Banco since April 2021 and a Professor at Universidad Autónoma de Nuevo León since January 2022, Lucio leverages extensive experience in promotional impact measurement and advertising space allocation from a prior role at OXXO, where responsibilities included promotional strategies and analysis. Additionally, Lucio gained practical experience during an internship at PRÉSTAMO FELIZ, focusing on client retention and recovery campaign analysis. Lucio holds a Bachelor's degree in Actuaría from Universidad Autónoma de Nuevo León, earned between 2015 and 2019.