Mariana Perez-Maldonado

Mariana Perez-Maldonado is an experienced Marketing and Media Director at Hey Banco since October 2019, overseeing qualitative and quantitative research for customer insights and brand performance evaluation. Mariana has also contributed as a Customer Experience Lead, focusing on service strategy and customer journey analysis. Additionally, Mariana serves as a Professor of Consumer Intelligence at EGADE Business School del Tecnológico de Monterrey. Prior roles include Director of Projects at Integración Total, where Mariana managed market studies and client relations, and a Consultant at Ingeniería Administrativa, providing administrative and operational advisory. Mariana's educational background includes a Master's in Strategic Foresight and a Bachelor's in Marketing from Tecnológico de Monterrey, alongside a summer program at ISC Paris. Mariana's foundational training includes a degree in Classical Dance from the Escuela Superior de Musica y Danza.