Helen Hu

Helen Hu is an experienced marketing professional with a strong background in innovation and brand management. Currently serving as the Innovation Manager for Personal Care at Heyday since September 2022, Helen has previously held positions such as Global Brand Associate, Creative at BIC and Innovation Manager at Function of Beauty. During earlier roles, Helen managed social media and executed marketing strategies for UConn Alumni and various other companies, including AWAKE Chocolate and Nestlé Waters. Helen holds a Bachelor's degree in Marketing from the University of Connecticut.