İrem Özarı is an experienced digital marketing professional with a strong focus on search engine marketing (SEM). Currently serving as Team Lead SEM at HeyJobs since January 2024, İrem previously held the position of SEM Manager at Delivery Hero, where responsibilities included managing campaign activities for the APAC region. Prior roles include Paid Search Lead and Performance Marketing Manager at TourRadar, leading paid search strategies and executing PPC campaigns. İrem's foundational experience includes research and analytics at the University of Applied Sciences Wiener Neustadt and a role as Assistant Research Executive at Method Research Company. İrem holds a Master's degree in Business Consultancy International from Fachhochschule Wiener Neustadt and a Bachelor's degree in Business Administration from Istanbul University.