Dion Hughes

Founder at HiBAR

Dion Hughes has a diverse and extensive work experience in the field of advertising and creative branding. Dion founded Persuasion Arts & Sciences in 2006 and served as the Chief Creative Officer. Prior to that, they founded Cream Creative Consulting in 1999, which later transformed into Persuasion Arts & Sciences. Dion also worked as a Group Creative Director at Fallon from 1995 to 1998 and as a Creative Director at Angotti Thomas Hedge from 1992 to 1995. Dion began their career as a Copywriter at George Patterson in 1981 and also worked at Saatchi & Saatchi and Still Price Court Twivy D'Souza before joining TBWA\Chiat\Day as a Group Head in 1988. Dion's expertise includes leading creative teams and working on prominent campaigns for brands like Foster's, Reebok, Microsoft, Burger King, Coca Cola, and Ford, among others. Dion is also a board member at City of Lakes Waldorf School. Dion founded HiBAR in 2017 and held the roles of Founder and Chief Marketing Officer until January 2022. Overall, Dion Hughes has demonstrated a strong passion for creativity and its impact on business throughout their career.

Dion Hughes attended D&AD from 1984 to 1985. No degree or field of study was specified during this time. Additionally, Dion Hughes also attended Studio/E, although the duration and any specific degree or field of study are unknown. Dion Hughes also attended Pine Rivers State High School, although no specific dates or degrees were mentioned for this education experience.

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