Louis Gordon

Louis Gordon is an accomplished marketing and communications professional with extensive experience in establishing and enhancing brand narratives across various industries. Currently serving as the Director of Analyst & Influencer Relations at HiBob since March 2022, Louis has significantly increased the company's visibility and credibility in the HCM market through strategic initiatives. Previous roles include Director of Content & PR at Perimeter 81, where Louis developed a new product category and conducted a major study of IT professionals, and Chief Marketeer & Storyteller at Upstart Marketing, focusing on storytelling for startups. Louis's expertise also includes rebranding efforts at GenCell Energy, strategic positioning at Landa Digital Printing, and comprehensive marketing management at multiple organizations, including Kodak IL and Safe-T Data. Academically, Louis holds a BA in Philosophy & Architecture from the University of Virginia, an MSc in Management from Boston University, and completed a one-year program in Jewish history and archaeology at The Hebrew University of Jerusalem.