Usman Mahmood

Usman Mahmood is an experienced professional with a background in brand management and marketing analysis. Currently serving as the Assistant Brand Manager at Hico Ice Cream since April 2023, Usman is responsible for developing brand strategies and leading product development initiatives. Previously, as a Marketing Analyst at Vertex Chemicals Private Limited from January 2021 to March 2023, Usman coordinated product development in the paints and flooring categories. A solid foundation in marketing was built through earlier roles, including MTO Marketing at Kohinoor Textile Mills Limited, digital marketing internships at TekFirst and Bramerz, and brand management at Shopistan.pk. Usman holds an MBA and a Bachelor’s degree with double majors in Finance and Marketing from the Lahore School of Economics, alongside a strong academic background from Beaconhouse School System.