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Natalie Black

Chief Intelligence Officer at HIERARCHY

Natalie Black has a diverse work experience spanning over several years. Natalie currently holds the position of Chief Marketing Officer at Mia - Mission Impact Academy since May 2023. Prior to this, they founded their own organization called Culture x Curate in 2018.

Before that, they worked at HIERARCHY, INC from 2016 to 2020, initially as the Director of Strategy + Insights and later as the Director of Strategy; Comms Insights and Innovation. In this role, they specialized in customer/shopper and market insight to drive innovation and built actionable communications and marketing strategies for brands.

From 2008 to 2023, Natalie served as the Director of Public Relations at New Thought Marketing. Here, they led the strategic marketing and PR planning process for small- and medium-sized businesses and played a key role in building client's brand image through integrated communications and public relations.

Additionally, Natalie's experience includes working as a Communications Consultant at The Coca-Cola Company from 2016 to 2017, where they provided strategic support for global diversity and inclusion communications strategies and programs. Natalie also worked at UPS from 2012 to 2015, holding various roles such as Global Content Strategy, Audience and Insights, and PR Manager - International. In these positions, they contributed to content strategy development, managed global media and crisis communications, and oversaw a team of communication professionals.

Prior to that, Natalie worked at MWR, an Ascentium Agency as a Client Services Account Supervisor/Strategist, focusing on mobile, digital, and traditional marketing campaigns. Natalie also worked at Ascentium as a Sr. Strategist, specializing in transmedia and digital engagement.

Earlier in their career, Natalie served as the VP of Marketing, Communications, and Branding Operations at Chartaride, a location-based mobile and web app start-up. Natalie was responsible for developing and managing global communications and branding strategies.

Natalie started their career as the Principal/Consultant at black lotus pr, a public relations and marketing consultancy. Natalie worked on a range of client engagements, leading strategic traditional, digital, and experiential communications campaigns.

Overall, Natalie Black possesses a broad skill set in marketing, public relations, brand management, communications, and strategy. Natalie has held leadership positions, contributing to the growth and success of various organizations throughout their career.

Natalie Black began their education in 1997 at Oglethorpe University, where they studied for two years before completing their degree elsewhere. In 1999, they transferred to the University of Massachusetts Amherst, where they earned a Bachelor of Arts (BA) degree in Bioethics and Social Biology in 2002. After a gap, they pursued further education in 2011 at Full Sail University, obtaining a Master of Science (M.S.) degree in Entertainment by 2012.

Links

Previous companies

UPS logo
The Coca-Cola Company logo
HIERARCHY logo

Timeline

  • Chief Intelligence Officer

    January, 2016 - present

  • Director of Strategy; Comms Insights and Innovation

    May, 2016