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Mindy Nyberg

Director of Digital Marketing at High Definition Vehicle Insurance

Mindy Nyberg has extensive work experience in various marketing roles. Mindy is currently the Director of Digital Marketing at High Definition Vehicle Insurance (HDVI), where they began in 2022. Prior to this, they worked at EROAD as a Digital Campaign Manager from 2017 to 2022. In this role, they successfully implemented SEO, SEM, and PPC tactics, developed dashboards and reports for strategic decision making, and optimized digital channels to drive demand.

Before EROAD, Mindy was the Marketing Manager at Dynic USA Corporation from 2006 to 2017, and previously served as a Marketing Administrator from 1999 to 2006. Mindy achieved significant accomplishments during their time at Dynic, including securing a $4M OEM account, conducting market research to capture industry trends, and increasing market shares while reducing the sales force.

Earlier in their career, Mindy worked as a Marketing Specialist at Tiros Corp. from 1997 to 1999, where they managed promotional efforts and directed trade show exhibits. Mindy also briefly worked as a Consultant at WaterChef, Inc. in 1997, where they proposed marketing and growth strategies and conducted market entry plans.

Mindy's early work experience includes roles as a Customer Service Representative at U.S. Bank from 1994 to 1996 and a Marketing Intern at Radio 2RPH in 1994.

Mindy Nyberg has a diverse education history. Mindy obtained their Masters in International Business and Marketing (MIM) from the Thunderbird School of Global Management in 1996-1997. Prior to that, they completed their undergraduate education at the Questrom School of Business, Boston University, where they earned a Bachelor of Science/Bachelor of Arts (BS/BA) degree in International Business and Marketing from 1992 to 1996.

In addition to their formal education, Mindy has also acquired various certifications throughout their career. In 2012, they became Inbound Marketing Certified through HubSpot. Mindy has also demonstrated expertise in SEO, having obtained certifications such as All-around SEO certified from Yoast.com in 2019, SEMRush SEO Toolkit Exam from Semrush in 2018, and SEO Fundamentals Exam from SEMrush in 2018. Furthermore, they have obtained certifications in Google Analytics and Google Ads, both from Google, in 2015. Mindy has also completed a Project Management for Administrators Online Course from GoSkills.com in 2014. Additionally, they have obtained the Lightening Experience Administrative Essentials for New Admins certification from Trailhead by Salesforce in 2021 and Flannery Sales Systems certification from Flannery Sales Systems in 2018. Finally, Mindy completed the Google Analytics Immersive training from Imparture Training in 2018.

Although the obtained month and year for the "Creating a Marketing Growth System, Advanced Lead Generation, and Lead Generation Foundations courses" certifications from Lynda.com are not provided, they are also part of Mindy's additional certifications.

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