John Truscott

John began his career at the global head­quar­ters of Saatchi & Saatchi in Lon­don. After hon­ing his craft under the agency’s founders, Mau­rice and Charles, John headed West until he arrived at the Los Ange­les office of TBWA\CHIAT\DAY. There, he led national accounts like Ener­gizer and Taco Bell before ascend­ing to the rank of co-managing direc­tor. In 1999, he left the agency to pur­sue his dream of own­ing an ice cream par­lor, hence becom­ing the sole pro­pri­etor of the pop­u­lar Man­hat­tan Beach Cream­ery. Prov­ing you can take the man out of Eng­land but you can’t take Eng­land out of the man, many of John’s cus­tom con­cocted ice cream fla­vors included sig­nif­i­cant quan­ti­ties of lager, stout or ale—which may explain why small chil­dren always left his shop feel­ing drowsy. After sell­ing the Cream­ery, John joined El Segundo-based mar­ket­ing agency Ignited where he served as Exec­u­tive Vice Pres­i­dent of Strat­egy and Account Ser­vices from 2004 to 2009.