Efrat Korkidi (Rotstein)

Efrat (Rotstein) Korkidi serves as the Marcom Manager at Highcon since November 2018, where responsibilities include managing and implementing Account-Based Marketing (ABM) campaigns to enhance sales pipeline growth and optimizing online campaigns for events. Prior roles include Marketing Operations, EMEA, overseeing global events management, and a tenure at Teva Pharmaceuticals as a Real Estate Analyst & Project Manager, focusing on global project management, real estate integration processes during M&A, and managing RFP processes with international brokerage agencies. Efrat's earlier experience includes a marketing supervisor role at H.Y. Group, where expertise in market analysis, campaign management, and product launch was developed. Efrat holds an MBA in Marketing from The College of Management Academic Studies and a BA in Hotel and Tourism Management from Ben-Gurion University of the Negev.