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Cassandra Garcia

Sr. Marketing Operations Analyst at Higher Logic

Cassandra Garcia is a seasoned marketing professional with extensive experience in marketing operations and customer engagement. Currently serving as a Sr. Marketing Operations Analyst at Higher Logic since January 2025, Cassandra previously held the position of Marketing Operations Specialist at Constant Contact from September 2021 to January 2025, where significant contributions were made to marketing automation standards, campaign execution, and CRM integration. Earlier roles include Marketing Operations at SharpSpring, where data-driven initiatives were implemented to enhance campaign efficiency, and key account management, providing service to high-value customers. Cassandra's diverse background also includes client executive roles in IT solutions at e-Tech Services, educational leadership at Mission San Luis Archaeological Site, and event management at Bailey Concert Hall. Cassandra holds a Bachelor of Arts in Art History from Florida State University.

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