Alexandra Withers is an accomplished marketing executive with extensive experience in the hospitality industry. Currently serving as Executive Vice President and Head of Marketing at Highgate since September 2024, Alexandra has a proven track record of driving transformative growth and brand visibility across global markets. Previously, as Vice President of Sales, Marketing, Revenue & Distribution at EDITION, a strategic leader achieved benchmarks in revenue excellence and market performance. Earlier roles include Vice President of Marketing at SIXTY Hotels, Corporate Director of Marketing at Highgate Hotels, and Director of Marketing at Red Carnation Hotels, among others. Alexandra's education includes a Professional Diploma in Marketing from The Chartered Institute of Marketing and a Bachelor of Arts in Behavioral Science from La Trobe University.
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