Marc Riccio

Marc Riccio's work experience begins in 1995 when they worked as an Art Director/Manager at Crowe Horwath LLP. Marc coordinated marketing and advertising campaigns for banking and financial services clients and oversaw interfirm branding strategies. In their role, they initiated and developed a comprehensive turn-key marketing program called C2 Direct.

From 2000 to 2004, Riccio worked as a Designer/Consultant at Exhibit Design Consultants. Marc collaborated with clients to create targeted marketing programs for trade shows and environmental design applications. Marc also upsold additional products and services.

From 2005 to 2006, Riccio was a Sales Representative at ARC Document Solutions (formerly Veenstra Reprographics). Marc sold and managed large and small format printing projects as well as construction information systems in the Southwestern Michigan market.

From 2007 to 2009, Riccio served as a Sales Channel Manager at FineEye Color Solutions (formerly Chromaticity, Inc.). Marc oversaw a $1.7 million book-of-business for an international distributor of consumables, color management, and digital imaging technologies.

From 2009 to 2016, Riccio worked as a National Sales Manager at SoundOff Signal. Marc managed the Commercial Vehicle Products business unit and controlled 65% of the US school bus LED lighting market.

In 2016, Riccio joined Better Life Technology as the Strategic OEM Business Unit Manager for transit, trailer, and modular construction markets. Marc was later promoted to oversee the North American trailer and modular construction business unit. Their responsibilities included managing the international sales channel, forecasting, budgeting, and coordinating with customers and manufacturing.

From 2018 to 2020, Riccio was employed at Blue Bird Corporation. Marc initially served as the Alternative Fuels Sales Manager for Alaska, Northeast, and Canada, specializing in compressed natural gas, electric vehicles, and propane systems. Within six months, they were promoted to become the Great Lakes Regional Sales Manager.

Most recently, Riccio has been with Highland Electric Fleets since 2020. Marc started as the Vice President of Sales, developing a sales strategy for the North American electric vehicle school bus (EVSB) market. Marc then transitioned into the role of Vice President of Business Development, where they are responsible for managing customer engagements and leveraging EVSB's vehicle-to-grid capabilities.

Overall, Marc Riccio has a diverse background in sales and management roles within the transportation industry, specifically focusing on alternative fuels and electric vehicles.

Marc Riccio has a Bachelor of Fine Arts (BFA) degree with cognates in Commercial Art and Art History from Michigan State University. Marc also pursued Graphic Design and Photography at the Studio Arts College International in Florence, Italy through the Michigan State University International Studies Program. In addition to their formal education, Marc has obtained several certifications including Blue Bird Academy: BBA - Electric Bus - TTT from Blue Bird Corporation in December 2019, Ford ROUSH CleanTech Propane Autogas Fuel Systems from ROUSH CleanTech in October 2018, Blue Bird Dealer Sales Certification from Blue Bird Corporation in May 2018, Miller Heiman: Large Account Management Process (LAMP) from Miller Heiman Group in April 2015, Miller Heiman: Strategic Selling with Perspective from Miller Heiman Group in April 2015, salesOctane: Value Process Mapping, Relationship Selling and Building Partnerships from salesOctane in June 2014, and 8D: 8 Steps and 5 Whys from GRCC Workforce Training in March 2013.