Liz Tassey

Liz Tassey currently serves as Vice President of Product Marketing at Highspot, a position held since April 2024. Previously, Liz was a Fractional CMO and Marketing Consultant at Lotus Marketing Corp, founding and leading initiatives for Beehive AI during a brief tenure. Prior to that, Liz held multiple leadership roles, including VP of Marketing at BlueOcean, where significant contributions to pipeline and revenue were made, and VP of Marketing at Truveta, successfully executing a comprehensive marketing strategy. Liz's earlier experience includes a VP role at Qualtrics, where Liz drove substantial growth in the customer experience business through effective go-to-market strategies, alongside a 14-year tenure at Microsoft encompassing various senior marketing positions. Liz began a professional career in consulting with Deloitte and the U.S. Department of Justice after earning an MBA in Marketing and International Business from UNC Kenan-Flagler Business School and a BA in Economics from St. Mary's College of Maryland.