Barbara Peszko

Barbara Peszko has extensive work experience in various roles related to consulting, marketing, and analytics. Barbara is currently the Cofunder & Consulting Director at HIKE & FOXTER, a role they began in May 2023. Prior to that, they served as the Chief Operating Officer at HIKE, where they led teams of business and technology consultants and helped clients with their digital transformation strategies since July 2016.

Before joining HIKE, Peszko worked as a Senior Digital Analytics Consultant at DBi Data Business Intelligence from June 2011 to June 2016. In this position, they managed digital analytics and conversion optimization projects, implemented analytics tools, and co-authored a blog called "trucosoptimizacion.com".

Additionally, Peszko has experience in academia. Barbara served as a Lecturer and Tutor at the Universitat Autònoma de Barcelona from October 2015 to April 2016, teaching in the Masters program for Communication and Marketing Online. Prior to this, they were a Lecturer at La Salle BCN for a short period in 2013, teaching in the Postgrado de Analítica Web program.

Peszko also gained experience in online marketing and finance earlier in their career. Barbara worked as an Online Marketing Specialist at Barcelona Graduate School of Economics from January to June 2011, as well as at Ineas from September 2008 to August 2010. Barbara was also a Marketing Consultant at INOV Insurance from May 2010 to February 2011 and a Marketing Trainee at INOV Finance from June to August 2008.

Finally, in 2007, Peszko had a trainee position at Sofrecom, where they were a member of the Project Management Office for the Orange+ Project, which focused on TV through satellite.

Barbara Peszko completed their Master's degree in International Relations at SGH Warsaw School of Economics from 2003 to 2008. Later, in 2010-2011, they pursued a Master's degree in Web: Communication, Marketing, and Business at Universitat Autònoma de Barcelona. Alongside their formal education, they obtained several certifications, including DELE from Instituto Cervantes in June 2011, DELF B2 from Institut français in 2007, and the Certificate of Advanced English (CAE) from Cambridge Assessment English in 2002. Additionally, they achieved various certifications in digital marketing and analytics, such as the Google Analytics Certification in August 2022, Adobe Certified Master - Adobe Target Architect in August 2020, Adobe Certified Expert - Adobe Analytics Developer in June 2020, and Adobe Certified Master - Adobe Analytics Architect in June 2020.