Michelle Smits

Michelle Smits is a results-driven marketing, brand, communications, and social leader with extensive experience in strategic growth and impactful campaigns. Currently serving as Vice President of Marketing Communications & Brand at Hilton Grand Vacations since January 2017, Michelle has rebuilt the in-house creative agency and developed innovative content strategies that align with corporate objectives across various platforms. Previously at The Walt Disney Company, Michelle held multiple roles, including Worldwide Marketing & Brand Strategy Manager, where strategic brand vision and business development were paramount, and Sr. Brand Manager, overseeing significant digital content initiatives for Disney's Fairy Tale Weddings & Honeymoons. Michelle holds a Bachelor of Science degree in Journalism & Marketing from the University of Wisconsin Oshkosh.