Heta Sampat

Heta Sampat is the Head of Performance Marketing for APAC at Hilton since December 2022, with a robust background in digital marketing and performance strategies. Previously, Heta served as Client Partner Lead for Regional Marketing Solutions at Shopee, guiding consultancy teams for large global brands in eCommerce. Heta's extensive experience at Publicis Media includes roles such as Head of Digital Media for the Whole of Government and Regional Digital Director for SEA, focusing on programmatic and digital initiatives while ensuring adherence to best practices. Earlier positions at Performics India involved leading regional digital acquisitions and developing biddable media strategies across APAC and EMEA. Heta holds a Bachelor of Engineering in Information Technology from the University of Mumbai.