Karina Sierra Guerra

Karina Sierra Guerra is a seasoned marketing professional with extensive experience in the hospitality sector. Currently serving as Cluster Marketing Director for Conrad and Hilton Tulum Riviera Maya since August 2022, Karina previously held the position of Regional Brand and Marketing Director at NH Hotel Group, overseeing marketing efforts in Mexico, Cuba, Colombia, Ecuador, and Haiti from September 2018 to August 2022. Prior roles include Account Manager for Brand, Marketing & Digital at Marriott International, and various marketing positions at Meliá Hotels International and RIU Hotels & Resorts. Karina holds a Master of Business Administration from Universidad Tecnológica de México and a Diploma in Consumer Neuroscience & Neuromarketing from Copenhagen Business School, complemented by a Licentiate degree in Graphic Design from the same university.