Laurie Cameron-Back

Laurie Cameron-Back is a seasoned content designer currently serving as the Lead Content Designer at Hilton since February 2022. Prior to this role, Laurie worked at Storm ID from July 2021 to February 2022, collaborating with various public and private sector clients on digital transformation initiatives. Laurie's extensive experience at The University of Edinburgh spanned over a decade, including positions as Web Content Officer, Content Designer, Web Content Editor, Publications Assistant, and Information Assistant and Copywriter, where key responsibilities involved web content management, SEO optimization, and marketing content development. Laurie also held roles at VisitScotland and the National Galleries of Scotland, showcasing a diverse background in outreach and customer engagement. Laurie obtained a Bachelor’s Degree in Humanities and Social Science with a major in English Language from The University of Edinburgh.