Lauren Governale

Lauren Governale is a highly experienced Senior Director of Customer Insights & UX Research at Hims & Hers, where responsibilities include establishing the research function, building cross-functional relationships, and advocating for consumer empathy throughout the organization. With a robust background at C Space, Lauren has led various consumer insights initiatives, employing both qualitative and quantitative research methods to influence brand strategy and marketing decisions for top global clients. Lauren’s expertise spans multiple sectors, including sexual wellness, skincare, and mental health, and is characterized by a hands-on leadership style and a commitment to delivering actionable insights. Lauren holds a Bachelor of Science in Public Relations, Advertising, and Applied Communication from Boston University.