Ernestina Zhu

Chief Public Relations Officer at himylink (hi’my’link)

Ernestina Zhu has a diverse work experience. In 2022, they worked as a Chief Public Relations Officer at himylink. Ernestina also served as a Global Scholar at the Beijing Frontier Institute of Regulation and Supervision Technology. In 2023, they joined The University of Law as a Visiting Lecturer and The University of Manchester as a Research Associate. Additionally, they took on roles as a Marketing, Retail, and Tourism Tutor and Thesis Supervisor at The Manchester Metropolitan University, a Subject Matter Expert at Jing PT Jiemian Global - China Business and Financial News, a Business Mentor at WeTalk-Microcosmos, an External Expert at China Social Enterprise Certification Centre, and a Peer Reviewer at Convergence: The International Journal of Research into New Media Technologies. Furthermore, they worked as an Honorary Reporter for Korea.net - Korean Culture and Information Service (KOCIS).

Ernestina Zhu has a diverse education history in the field of digital arts and digital sociology. Ernestina holds a Doctor of Philosophy - PhD in Digital Sociology, specializing in NFT, bitcoin, blockchain, and market. This degree was obtained from The University of Manchester. Prior to their PhD, Ernestina earned a Master's degree in Digital Sociology from The University of Edinburgh. Ernestina also holds a Bachelor's degree in Digital arts from Communication University of China and a Bachelor of Fine Arts - BFA in Digital Arts from New York Institute of Technology.

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