Aditi Singh

Digital Trade Marketing Lead, Eb2b at Hindustan Coca-Cola Beverages

Aditi Singh is an accomplished marketing professional with extensive experience in digital trade marketing and brand management. Currently serving as the Head of Digital Trade Marketing at Hindustan Coca-Cola Beverages since May 2020, Aditi has led initiatives to enhance customer engagement through innovative e-B2B solutions. Previous roles included Zonal Sales Head for the Premium Category in Maharashtra and Goa, where expertise in market operations and commercial strategy was developed. Aditi's earlier tenure at Maruti Suzuki India Limited, spanning from July 2011 to February 2019, involved impactful leadership as Brand Manager for the Swift, overseeing brand strategy, execution of major campaigns, and achieving significant sales milestones. Aditi holds an MBA from the Indian School of Business and a certification in Digital Marketing from DigiPivot, sponsored by Google and other industry leaders.

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