Robin Babu

Robin Babu is a seasoned marketing professional with extensive experience in the communications and media sectors. Currently serving as the Manager of Market Execution for Hindustan Coca-Cola Beverages since July 2023, Robin oversees marketing communications for all Coca-Cola brands in Surat, South Gujarat, and the Union Territory of Daman and Silvassa, focusing on merchandising, market execution, and POSM activation. Prior to this role, Robin was a Group Manager at Mirchi from August 2016 to July 2023, where responsibilities included delivering comprehensive solutions for clients and media agencies, as well as leading BTL activities and team management. Earlier positions at Mirchi also encompassed roles as Senior Account Manager and Key Account Manager, emphasizing revenue generation and brand building. Robin holds an MBA in Marketing and a Bachelor's in Computer Applications from Uka Tarsadia University, complemented by a solid educational foundation from St Marks High School.