Vikram Malik

Vikram Malik is an experienced professional in sales and marketing operations, currently serving as Zonal Head Sales Operations at Hindustan Coca-Cola Beverages since January 2012, overseeing regions in Gujarat, Rajasthan, and Madhya Pradesh. Vikram has held various key positions within the same company, including Zonal Market Execution Head and Zonal Commercial Head, as well as General Sales Manager and Zonal Sales Capability Development Manager, focusing on market execution and skill enhancement within sales teams. Prior to this, Vikram was the General Manager for Modern Trade at Parle Agro Pvt Ltd and held leadership roles at Reliance Retail, managing beverage and processed food categories. Vikram's career commenced at Hindustan Coca-Cola Beverages, where expertise in channel-based marketing and key account management was developed. Academic qualifications include a Post Graduate Executive Certification in Management from the Institute of Management Technology, Ghaziabad, and an MBA.