Diego Guzman De Rojas

Diego Guzman de Rojas is an experienced executive with a strong background in financial and administrative controls, strategic planning, and operational management. Currently serving as CEO of Region Andina for HIPERMAXI S.A. since May 2004, Diego oversees financial strategies, operational controls, and human resources. Previous roles include Logistics Manager at America Textil S.A., National Manager of Purchasing and Distribution at Goldarc SRL (McDonald's Bolivia), and various managerial positions at Goldarc SRL. Diego co-founded Nuevos Vientos, overseeing commercial management and financial administration. Educational achievements include an Executive MBA from Universidad Internacional de La Rioja and specialized training in strategic planning and retail management from Babson College.