James Arriola

James Arriola is a seasoned sales professional with extensive experience in driving growth and strategic initiatives across various companies. Currently serving as Sales Director at HIPPEAS Snacks since August 2024, James is focused on building a billion-dollar brand. Prior roles include Director of Sales National Account at Wells Enterprises, where leadership focused on branded sales growth in Out of Home Channels and e-commerce development. James has held significant positions at Mars and KIND, contributing to the integration and launch of brands, and also directed sales teams at Snyder's-Lance, PepsiCo, and Frito Lay, achieving impressive gross sales figures throughout each tenure. Education includes a BBA in Marketing from the Texas McCombs School of Business.