Emma Wailes

Head Of Design at Hippo

Emma Wailes has a diverse work experience that spans over several years. Emma has held various roles and responsibilities in different companies and industries. Emma'smost recent role is as the Head of Design at Hippo Digital, where they are currently employed. Prior to that, they worked as a Principal UX Design Consultant at the same company.

Before joining Hippo Digital, Emma worked as a Freelance Illustrator and Designer providing design services using UX, lean, and agile methodologies. Emma has worked with a variety of clients and has extensive experience in illustration, design thinking, sketching, and prototyping.

Emma also has experience in the education sector. Emma worked as an Associate Lecturer at The Open University and as an Illustration Lecturer at IDI, University Centre Blackburn College, and the University of Bolton. Emma has taught various subjects, including web design, illustration, and animation.

Additionally, Emma has experience in the retail industry, having worked at FOOTASYLUM as a Product Owner & UX Lead and User Experience Designer. Emma was responsible for leading UX design and research efforts for mobile applications and supported discovery phases through research tasks and designing user flows.

Emma has also worked at Co-op as a Designer, where they collaborated closely with subject matter experts and applied instructional design theories to create learning designs. Emma also coordinated designers and facilitators to design induction programs and authored content for various modules.

Overall, Emma Wailes has a strong background in design, user experience, and education, with experience in both corporate and freelance settings.

Emma Wailes's education history is as follows:

- Emma pursued a Digital Research & Innovation Value Accelerator (DRIVA) program at the University of Brighton starting in 2020.

- From 2019 to 2020, they obtained a Professional Diploma in UX from the UX Design Institute, specializing in Web Page, Digital/Multimedia, and Information Resources Design.

- In 2014, they completed their Master of Arts (MA) degree in Illustration at the University of Hertfordshire, which they finished in 2016.

- Emma earned their PGCE (Education) degree at The University of Huddersfield, starting in 2010 and finishing in 2011.

- Emma Wailes graduated with a BA (Hons) degree in Graphic Design from The University of Bolton in 2002.

In addition to their formal education, Emma has obtained various certifications. Notably, they became a Full Member of UXPA UK and received a Professional Diploma in UX Design from the UX Design Institute in 2020. Emma also holds certifications in design thinking, user research methods, and usability testing from institutions like LinkedIn and the Interaction Design Foundation. Emma is an Affiliate member of BCS, The Chartered Institute for IT. Moreover, they completed a course on leading complex projects at IDEO in 2022 and is a Fellow of the Higher Education Academy.

Links

Previous companies

Co-op logo

Timeline

  • Head Of Design

    August, 2023 - present

  • Principal UX Design Consultant

    September, 2022

  • Senior UX Design Consultant

    March, 2021