Alberto Brea

Director Of Growth Marketing at HiRoad

Alberto Brea's work experience includes roles in various companies and industries.

From 2022, they have been working as the Director of Growth Marketing at HiRoad, an InsurTech company backed by State Farm. Alberto'srole involves creating a customer experience around insurance that incentivizes positive behaviors.

In 2018, Alberto worked as a Startup Mentor at Endeavor, a global organization focused on supporting high-impact entrepreneurs. Alberto contributed to the creation of support systems through a global network of mentors and business leaders.

In 2021, they served as the Head of Performance Marketing at Avo, a position that involved overseeing performance marketing initiatives.

At REEF in 2021, Alberto held the position of Head of Growth Marketing, DTC, where they led growth marketing for the company's direct-to-consumer efforts in the mobility, logistics hub, and neighborhood kitchen sectors.

From 2018 to 2020, Alberto worked at DiMassimo Goldstein, where they held the position of Head of Growth Marketing, DTC Brands. In this role, they led the development of an integrated growth team and was responsible for brand positioning, media planning, creative platforms, and more.

Prior to that, Alberto worked at Ogilvy & Mather from 2015 to 2018, where they served as the Executive Director and Head of Customer Engagement Strategy & Ecommerce. Alberto led a team of engagement strategists and worked with clients such as Starbucks, American Express, and IKEA.

From 2013 to 2015, Alberto worked at RAPP as the SVP and Head of Experience Planning & CRM. Alberto managed global demand generation for HP Enterprise and mentored a team focused on driving business growth.

In previous years, Alberto held roles at Grey Group as the Group Director of Data Strategy & CRM and at McCann Worldgroup as the Vice President of Data Strategy & CRM.

Alberto'searly experience includes working at Procter & Gamble as a Senior Brand Manager from 1997 to 1999.

Alberto Brea has a comprehensive education history that spans several prestigious institutions. Alberto obtained a Bachelor of Arts degree in Marketing from Universidad Nacional Pedro Henríquez Ureña in the years 1996 to 2000. Following this, Alberto pursued a Master of Business Administration (MBA) degree with a focus on Operations Management at Loyola University Chicago from 2001 to 2002. Alberto then pursued a Master of Science in Integrated Marketing Communications (MSIMC) degree, specializing in Direct, Database & E-Commerce, at Northwestern University from 2002 to 2003. Finally, Alberto attended Columbia University, where they obtained a Master of Public Administration (MPA) degree with a concentration in Economic Policy from 2010 to 2011.

In addition to their formal education, Alberto Brea has also obtained various certifications to enhance their knowledge and skills. These certifications include Edge Academy Certified in Data-Driven Planning and Marketing Foundations from The Trade Desk, Facebook Advertising Fundamentals from LinkedIn, Advanced Google Analytics from Google, and MediaMath Academy Programmatic Certification from MediaMath.

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