Tatiana Pomar

Founder & CEO at hiSofi

Tatiana Pomar has worked in various companies and held several roles throughout their career. In 2001, they worked as the Operations Manager at Recsa for a year. From 2002 to 2005, they were a Commercial employee at ProJuris Ass, Consultoria e Planejamento Empresarial. In 2006, they became the Head of Sales at J A Rezende, where they improved sales by 50% per year and increased market share from 0% to 15%. From 2013 to 2014, they served as the Head of Marketing, Sales, and Quality Assurance at Localcred, where they synchronized performance with other areas to generate new business opportunities and improved sales by 30%. In 2014, they co-founded Liquid GC and assumed the role of CEO, responsible for all aspects of the company's management, client development, and relationships. Tatiana also managed creative processes and collaborated closely with the creative staff. In 2016, they co-founded Zeroing Company and served as the CEO until 2017. Finally, in 2019, Tatiana Pomar founded Sofi and currently holds the position of Founder and CEO.

Tatiana Pomar completed an MBA in Credit, Collection, and Business Management from Ibmec in the year 2010-2011, specializing in the field of Gestão. Additionally, they pursued a degree in Administration and Business Administration from Universidade Candido Mendes, with post-graduate work in Marketing. The exact start and end years for this degree are unknown.

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Timeline

  • Founder & CEO

    April, 2019 - present

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