HCN
Lina Cruz is a seasoned marketing professional with extensive experience in client and sponsor services, currently serving as Vice President at Hispanic Communications Network since February 2021. Previously, Lina held the position of Marketing Director at Grupouno from January 2002 to February 2021, where responsibilities included developing integrated marketing strategies for notable clients such as Kingston Technology and Porsche. Early career experiences include roles as an Instructor at SENA, where Lina taught finance and customer service skills, and as an Events Consultant at CEO Comunicacion Organizacional. Additional roles included Public Relations Coordinator at Hocol, focusing on internal and external communications, and Journalist at Inravision Radio, specializing in investigative reporting. Lina holds a Social Communicator Degree from Pontificia Universidad Javeriana and a Master's degree in International Marketing from Instituto Europeo Campus Stellae.
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HCN
HCN (Hispanic Communications Network) has a unique hybrid model: we are a culturally driven social impact agency that also serves as the largest producer and syndicator of public interest content and programming for Spanish-language media in the US. HCN works exclusively with government, nonprofit, philanthropy, academic and CSR clients that match our mission to improve quality of life for US Latinx communities. Through our La Red Hispana multimedia networks and influencer personalities on radio, digital, social media, print and mobile platforms, HCN currently has a measured reach of 8+ million Latinx consumers in urban, mid-sized and rural Hispanic markets weekly. HCN is also developing networks of Hispanic-serving community organizations, stakeholders and promotores de salud to engage Hispanic/Latinx audiences via trusted voices both in the air and on the ground.