HCN
Yelena Grillet is a highly experienced media and marketing professional, currently serving as the Media and Affiliates Relations Manager at HCN since August 2021, where expertise in audio syndication, radio content production, and media relations management is applied to lead the Affiliates and Media Relations department. Prior to this role, Yelena was the Director of Marketing & Communications at Actualidad Media Group from June 2010 to August 2021, overseeing public relations, product marketing, and corporate events. Earlier career achievements include the role of Director of Affiliation, Relation and Promotions at MW Media Productions from 2002 to 2010, where strategies for affiliate growth were developed, and positions in marketing and public relations in other organizations. Yelena holds a Bachelor of Science in Communication and Media Studies from UCAB and a Master's degree in Public Relations/Image Management from Universidad Santa Maria in Venezuela.
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HCN
HCN (Hispanic Communications Network) has a unique hybrid model: we are a culturally driven social impact agency that also serves as the largest producer and syndicator of public interest content and programming for Spanish-language media in the US. HCN works exclusively with government, nonprofit, philanthropy, academic and CSR clients that match our mission to improve quality of life for US Latinx communities. Through our La Red Hispana multimedia networks and influencer personalities on radio, digital, social media, print and mobile platforms, HCN currently has a measured reach of 8+ million Latinx consumers in urban, mid-sized and rural Hispanic markets weekly. HCN is also developing networks of Hispanic-serving community organizations, stakeholders and promotores de salud to engage Hispanic/Latinx audiences via trusted voices both in the air and on the ground.