Marketing and Business Development

The Marketing and Business Development team at Hitachi Construction Machinery (Europe) NV (HCME) is responsible for promoting the Hitachi brand and its wide range of construction equipment across Europe. They develop and implement marketing strategies, manage digital marketing initiatives, and execute business development plans to expand market share. The team collaborates with dealers and partners, enhances customer engagement, and ensures alignment with Hitachi's global mission to innovate and meet customer needs locally. Key roles include managing product categories, supporting the aftermarket sector, overseeing dealer networks, and driving the adoption of advanced technologies like ICT and machine control solutions.