hiyo
Megan Abbott is an accomplished marketing professional with extensive experience in retail marketing and brand management. Currently serving as the Director of Retail Marketing at hiyo since April 2025, Megan has previously held key positions including Marketing Director at De La Calle, where responsibilities included overseeing brand marketing for a rapidly scaling beverage brand, and Brand Manager at LOAF Brands, a creative agency focused on brand strategy and identity. Additionally, Megan contributed to the non-profit Frontline Foods during the COVID crisis, coordinating significant volunteer efforts and fundraising. Prior experience includes roles at East Imperial as Brand Marketing Manager, and at Momentum Worldwide as Senior Account Executive, where Megan led experiential marketing programs for major beverage brands. Educational achievements include a Bachelor of Arts in Advertising and Public Relations from Michigan State University and an Executive Education Certificate in Digital Marketing Strategies from Northwestern University.
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hiyo
Hiyo is a USDA organic certified social tonic mindfully crafted with adaptogens and nootropics to be the better-than-alcohol alternative™. Each can of Hiyo produces a delightful sensation that we like to call “the float,” which comes from all-natural functional ingredients like ashwagandha, L-theanine, lion’s mane, cordyceps, ginger, and turmeric. Hiyo is available in three refreshing, fruit-forward flavors: Peach Mango, Watermelon Lime, and Blackberry Lemon. As a brand, we’re on a mission to change the way the world drinks by creating a movement to unwind in a healthier way. With just 30 calories and 0% ABV per can, people no longer need to choose whether they want to feel good or prioritize their health. Delivering in both taste and functionality, Hiyo is a non-alcoholic option that is inspiring more solace on the sofa, more happy hours without hangovers, more presence at parties, and ultimately, a happier, healthier you.