Elinor Shiu

A home-grown Talent in every sense of the word, Elinor joined the Group in 1994 as a Marketing Trainee and was appointed as Chief Marketing Officer – Residential Solutions in March 2019 and became Chief Executive Officer – Residential Solutions in September 2020 to lead the strategic development and operations of HKBN residential market business. Working her way up from being a graduate trainee, she is one of the key individuals credited for growing HKBN from a startup of less than 100 Talents to a powerhouse in the ICT industry.

In 2002, Elinor left the Group for a brief two-year intermission with HGC, where she focused on corporate marketing. She re-joined HKBN in 2004. Throughout her years with HKBN, Elinor earned wide-ranging exposure across various business areas and functional teams. Her array of experiences extended from marketing for the residential and corporate sectors, all the way to overall business management for HKBN’s residential business. In 2008, she was appointed as a Mini-CEO and was granted the mantle to oversee the Group’s business in Kowloon East district, managing 25% of the Group’s residential business revenue in Hong Kong. After five successful years of leadership under her belt, Elinor transformed from a seasoned marketer into an experienced management executive driven to become HKBN’s CXO of the future. In 2018, she was appointed as Head of Residential Marketing, steering digitalization and omni-channel customer experience, as well as the Group’s highly successful transformation from a broadband provider into the quad-play provider of choice for Hong Kongers. With her appointment as CEO – Residential Solutions, Elinor is relentlessly driving HKBN’s growth as a showcase of best practices for the ICT industry.

She holds an executive master of business administration degree from The Chinese University of Hong Kong. Elinor is a Proud Co-Owner of HKBN.