We help our customers around the world to create attractive, profitable and more sustainable in-store environments that strengthen the consumer's shopping experience. 

Present in more than 70 countries, we provide retailers and brands with merchandising and store communication solutions that grow sales, inspire shoppers, drive automation and reduce waste. 

It all started in 1954 when the travelling salesman Harry Lundvall saw a problem. Products were badly displayed and there were no prices in stores. This was during the time when groceries were evolving into self-service. So, Harry took matters into his own hands. Armed with an iron and sheer enthusiasm, he started manufacturing label holders and merchandising stands in his basement. His products soon created exposure and order in stores. 

Today our solutions are installed in 330 000 stores. Our near global reach and world class manufacturing capabilities enable us to deliver on both very local needs as well as large scale roll-outs. We lead the development in innovative and sustainable solutions, creating a better shopping experience for people all over the world.


Retail

HL Display - The better shopping experience

Björn Borgman

Torbjörn Magnusson

Julia Wenner

André Rossmann

Claire Blackadder

The Area Directors at HL Display oversee and manage business operations within their specified regions. They are responsible for driving sales, fostering customer relationships, and implementing company strategies to enhance retail environments. By coordinating between local markets and the global team, they ensure the delivery of tailored solutions that promote attractive, profitable, and sustainable in-store experiences.

Area Directors

Sales and Key Account Management

Procurement and Finance

Management and Operations Team

Area Directors

About

Team members

Other teams at HL Display - The better shopping experience

Sales and Key Account Management

Procurement and Finance

Management and Operations Team