We help our customers around the world to create attractive, profitable and more sustainable in-store environments that strengthen the consumer's shopping experience. 

Present in more than 70 countries, we provide retailers and brands with merchandising and store communication solutions that grow sales, inspire shoppers, drive automation and reduce waste. 

It all started in 1954 when the travelling salesman Harry Lundvall saw a problem. Products were badly displayed and there were no prices in stores. This was during the time when groceries were evolving into self-service. So, Harry took matters into his own hands. Armed with an iron and sheer enthusiasm, he started manufacturing label holders and merchandising stands in his basement. His products soon created exposure and order in stores. 

Today our solutions are installed in 330 000 stores. Our near global reach and world class manufacturing capabilities enable us to deliver on both very local needs as well as large scale roll-outs. We lead the development in innovative and sustainable solutions, creating a better shopping experience for people all over the world.


Retail

HL Display - The better shopping experience

Björn Borgman

Torbjörn Magnusson

Julia Wenner

André Rossmann

Claire Blackadder

The Leadership Team at HL Display drives the company's strategic vision and ensures operational excellence. Comprising top executives including the CEO & Group Commercial Director, Group CFO, and CFO for Asia Pacific, the team focuses on expanding global reach, enhancing product innovation, and promoting sustainable solutions to create superior shopping experiences worldwide.

Leadership Team

Sales and Key Account Management

Procurement and Finance

Management and Operations Team

Leadership Team

About

Team members

Other teams at HL Display - The better shopping experience

Sales and Key Account Management

Procurement and Finance

Management and Operations Team