Allison Boaz

Allison Boaz is a Senior Communications Consultant at HL Strategy. Allison has extensive experience in communications, marketing, and operations, having served as the Director of Communications, Marketing, and Operations for In the City Camp from October 2013 to October 2018. In this role, Allison developed all internal and external communications, marketing, and operating systems for the camp, which evolved from a young startup to a robust organization over the course of five years.

During their time at In the City Camp, Allison increased customer registrations by 381%, including 22% year-over-year growth from 2017 to 2018. Allison also developed critical operational tools such as facility use agreements, staff training materials, activity schedule templates, registration forms, staff applications, stakeholder surveys, and transportation plans. In addition, Allison directed creative efforts, wrote copy, managed production partnerships, and ensured the quality of the camp's website, email communications, social media presence, videos, and printed materials. These efforts helped recruit staff and campers, communicate with families, increase brand awareness, and raise money for the camp.

Allison also played a key role in establishing the camp's brand positioning, key messaging, logo, tagline, look, feel, and voice. This work helped produce a recognizable narrative and brand identity for In the City Camp. Additionally, Allison secured nearly $1 million in operational and scholarship funding through national grants, individual donation requests, and online fundraising campaigns. Allison created a comprehensive suite of fundraising materials

Allison Boaz graduated from Tulane University's A.B. Freeman School of Business with a Bachelor of Science in Management.