Burcu Culpan Scherr

Burcu Culpan Scherr is an experienced Client Service Director at hl-studios, overseeing a team of account managers and driving client-focused service practices since February 2016. With a strong background in marketing communications, Burcu has served as a Senior Consultant, advising on digital marketing strategies and customer journey mapping, while also consulting for startups and NGOs as a Marketing Communications Expert. Previous roles include European Product & Marketing Manager at Pacific Market International, where Burcu developed product strategies and led cross-functional teams, and positions at prominent advertising agencies, culminating in an extensive career characterized by leadership, strategic marketing, and business development expertise. Burcu holds a Bachelor of Science degree in Communication and Media Studies from Northwestern University.