Carlos M.

Senior Analytics Manager at HLK

Carlos M. has a wealth of experience in marketing, analytics, and business development. Carlos is currently working as a Senior Analytics Manager at HLK since June 2021. Previously, they served as the Head of Marketing & Analytics at Dimarcy from April 2020 to June 2021. Carlos also worked as a Marketing Performance Manager at Red Ventures from May 2018 to March 2020. Prior to that, they held the position of Senior Digital Marketing Analyst at Worldmedia Interactive from September 2016 to April 2018, and as a Digital Marketing Analyst from August 2014 to August 2016. Carlos worked as a Digital Marketing Consultant at Dimarcy from January 2014 to July 2014. Additionally, they worked at Ingram Micro as a Market Development Specialist II/ Digital Analyst from July 2013 to February 2014. Carlos started their career at AccuBANKER, where they held multiple roles, including Business Development Specialist and Digital Strategist from November 2007 to June 2013. At AccuBANKER, they were responsible for increasing brand exposure, revenue, and sales through strategic planning and execution of new sales channel strategies. Carlos also developed go-to-market and marketing strategies for different countries in the Americas and collaborated with international distributors to achieve sales targets.

Carlos M. obtained a BBA, cum laude, in International Business and Finance from Florida International University, where they studied from 2006 to 2010. Carlos also holds additional certifications in DBM/DV360 - Programmatic from Google, which they obtained in March 2017. Additionally, they have certifications in Doubleclick for Advertisers, Google Adwords/Google Ads, Google Analytics Advanced, and Google Tag Manager Fundamentals, all obtained from Google. The specific months and years of obtaining the latter certifications are not provided.

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