Alvaro Laforet

Alvaro Laforet is an Associate Professor in the Master of Tourism Communication program at Universitat Autònoma de Barcelona, specializing in influence marketing within the tourism sector. As a Producer for Sky News in Spain, responsibilities include news production and generating content. Additional roles include Director of Marketing and International Relations at HM International, External Digital Marketing Trainer for the European Commission, and a long-standing freelance Marketing and Communication Consultant since 2007. Alvaro also contributes as a photographer and columnist for various prestigious media outlets, including the New York Times. Previous leadership experience includes serving as CEO & Partner at WOW TIME MEDIA and Director of Marketing for W Barcelona. Alvaro's educational background features a BA in Business Administration from the University of Lincoln and a BA(HONS)BA in Communication and PR from ESERP.