HM Revenue & Customs
Dr. Anxo Cereijo Roibas is a seasoned user researcher and educator with extensive experience in various sectors, including government and academia. Currently serving as the User Research Programme Lead for Borders & Trade at HM Revenue & Customs and as a UG tutor in software design and engineering at the University of Oxford, Dr. Cereijo Roibas has previously held significant roles such as UX Chief Advisor at Pixelar - LTD and Lead User Researcher for the UK Health Security Agency's COVID-19 Dashboard. With a strong background in research and user experience design, Dr. Cereijo Roibas has contributed to multiple projects across organizations including Informed Solutions, the UK Home Office, and the Department for International Trade, employing methodologies that emphasize user needs and behavioral analysis. Dr. Cereijo Roibas holds a PhD in Communication Design and advanced degrees in Design Direction, Engineering Management, and Industrial Engineering from prestigious institutions.
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HM Revenue & Customs
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HM Revenue and Customs (HMRC) is the UK’s tax, payments and customs authority. We collect the money that pays for the UK’s public services and help families and individuals with targeted financial support. We help the honest majority to get their taxes and payments right, and make it hard for the dishonest minority to cheat the system.